Purpose-driven color assignment
Every color in a well-designed palette has a job. Assigning specific roles to your colors creates consistency, reduces decision fatigue, and makes your design system scalable. Here are the 5 essential roles every palette needs.
Your brand's hero color. The most recognizable color in your palette.
This should be instantly associated with your brand. Think Coca-Cola red or Spotify green.
Supports the primary. Creates visual hierarchy and section differentiation.
Often a complementary or analogous color to your primary. Should feel related but distinct.
Draws attention to specific elements. Your 'pop' color for emphasis.
Maximum impact through minimum usage. If everything is accented, nothing is.
The workhorse of your palette. Handles text, borders, and subtle UI elements.
Build a scale (50-900) for flexibility. Warm or cool neutrals based on brand personality.
The canvas everything sits on. Sets the overall tone of your interface.
Not always white! Off-whites, light grays, or dark modes all work. Consider eye strain.
The single most important color decision — setting your brand foundation.
Supporting colors that add depth without stealing the spotlight.
The 10% that drives 90% of your conversions.
The unsung heroes — 60% of your design that makes everything else work.
Every palette generated by Aura Mixer automatically assigns these 5 roles. Our AI ensures proper contrast between roles and follows established design principles.
Generate Role-Based Palette