Color Psychology
How colors influence emotions and behavior
Color psychology is the study of how colors affect human behavior, emotions, and decision-making. It's not just theory — brands invest millions in color research because the right palette can significantly impact conversions, brand perception, and user experience.
Understanding color psychology helps you make intentional choices that support your design goals rather than undermine them.
Quick Emotional Reference
Articles in This Topic
Warm vs Cool Colors
Understand the fundamental divide that shapes every emotional response to color.
Color Psychology by Industry
Discover which colors work best for different industries and why conventions exist.
Cultural Color Meanings
How the same color can mean celebration in one culture and mourning in another.
Emotional Design with Color
Practical techniques for creating the exact mood you want in your designs.
Apply Psychology to Your Palette
Describe the emotions you want to evoke — our AI generator creates palettes optimized for psychological impact.
Generate Emotionally-Targeted Palette